Enterprise Resource Planning has given a big boost to Customer Relationship Management and customer relations, with an integrated applications platform that is automated as well. The enterprise approach to customer management is expanded from what was available just a few years ago. The ERP CRM Software applications and tools available today can provide more insight into customer activity as well as the human touch of genuine concern for customers and their businesses. All of the basics are still there, demographic details, contact lists, purchasing history, account status, type of interactions and when they took place, and any particular customer preferences that would help you to better serve them.
Automation of the sales force has made it easier to get closer to customers in terms of building sales and marketing campaigns. Enterprise software has made this possible with application modules that interact, communicate, collaborate and share information. This means that it is not just sales and marketing staffs who are communicating with customers, but other business units, as well. The new approach to customer relationship management involves a more hands on approach; I've got your back, type consideration.
Serving customers well today, means going beyond the business as usual considerations of buy and sale; customers like added-value and you can give that to them, by simply monitoring their accounts more closely and identifying those constants that keep coming up. Your interactions with customers, their management and staff, will help you to identify the little things about them that you can use to grow their business; things like birthdays, holidays and special occasions. When you show that you are interested in more than just their business, they will show you their appreciation, with more business. It's a win, win situation with ERP CRM Software in the mix.
Customer service, when done right, can generate a lot of business, a lot of referrals and some great feedback that includes valuable information and data to help you better serve your customers. Even better, it can help you to grow friendships. When you work closely together with your customers, you establish a rapport. This helps both you and your customer to influence the course of business.
It doesn't matter how small your business is. If you have customers to serve, serve them well, because customer service should never to taken for granted. Having the right tools, like CRM ERP Software, will keep you one step ahead of the game; that and the human touch.
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